week 7 discusssion MKT
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Week 7 Discussion - How Businesses Use Podcasts in Marketing
In your assignment this week, you will be asked to create a “mini” podcast to promote
your product or service. For this discussion, you will explore how businesses use
podcasts as part of their marketing strategy.
You may think of podcasts as being only for entertainment, current events, or news. In
fact, businesses often use podcasts to reach their target audience in various ways. For
example, the meal delivery company Blue Apron produced an educational podcast
titled: "
Why We Eat What We Eat
" where they could connect with their target audience
through the common topic of food. Zip Recruiter sponsored a podcast titled: "
Rise and
Grind,
" where host Daymond John would interview high-profile achievers to ask about
their approach to work success, which are topics relevant to their ideal customers. In
addition to these two strategies, many businesses also reach new customers by making
guest appearances on podcasts relevant to their industry or using podcasts to update
customers about their product development. The exposure businesses receive from
podcasts often drives sales rather than direct advertising or marketing.
●
Find a podcast published in the last two years that fits one of these strategies.
(Note: There are many free podcasts on platforms such as Apple Podcast,
Spotify, Google Podcasts, and on your smartphone through apps like Stitcher
or Podcasts.)
●
Answer the following questions:
○
What is the overall content/message of the podcast?
○
What is the tone of the podcast?
○
Is the podcast engaging? How so? If not, how could it be
improved?
○
Based on the podcast title and topics, who would you say is the
business's target audience?
○
What do you consider to be the main advantages of podcast
marketing?
(Note: Consider where and when most people listen to
podcasts.)
Greetings all,
Tonight’s Conversation created by Ace Metaphor is a podcast created in 2022 that provides a
space where social media influencers, dating coaches, therapists, etc. gather to discuss topics
live and uncut surrounding love, dating and relationships. This podcast is a live recorded
experience that travels to various cities for interactive conversations regarding relatable
situations in today’s time. Tonight’s Conversation is not just another monotonous podcast. This
podcast gives a real, raw, extremely entertaining and high energy type of tone. Supporters of
this podcast are allowed opportunities to be up close and personal with the guest speakers by
asking questions or seeking advice and receiving feedback in real time. The environment gives
a no judgment zone vibe, which makes it that much easier to captivate their audience. Based on
the podcast title and topics, I would say that the target audience for Tonight’s Conversation
would be for young adults, male and female, in their twenties and thirties who are looking for
love while juggling trauma, adjusting to millennial differences and discovering their true desires
of life and love.
Today, podcasts are one of the most popular forms of entertainment and communication.
Businesses have taken to the podcast world as a way to market their products and services to a
large audience due to its growing popularity. The main advantages of podcast marketing are the
opportunity it allows to reach new audiences and growing the brand. Podcast listeners are
highly engaged, and when they start listening to podcasts; they usually become hooked. By
focusing your podcast work on topics of interest to your target demographic, you can reach out
to potential customers. Also, podcasting helps you build your brand beyond just a business.
When you speak on a podcast, listeners hear you as a person, not a company. Customers value
authenticity. They feel a stronger connection to your company when they can hear things like
why you started it and why something is important to you in your own words.
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Related Questions
Part 2: Innovation and Creativity
- You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign.
- You must create at least TWO creative collaterals to support your campaign.
- The collaterals could be banner, voucher, brochure, flyer, advertisement (print
or video), event backdrop, newsletter, etc.
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Related question need answer for A,B,C
A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory.
B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product.
C. Explain advertising objectives. Which objective you will use for your new product and why?
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ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :
Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer
write a creative advice for Zara business to improve their sales.
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I'm selling a product to gain more revenue for my website about "How to become a successful college student". This product is called a "College Starter Pack" - which includes a bundle of supplies for college students - an Agenda, pens and pencils, 2 notebooks, and a motivation book all for $29.00.
I need to create an engaging Header and PreHeader for an email promotion. The Header can be no more 40 characters. The PreHeader can be no more than 60 characters. If you are confused, see the video and look at the Youtube email. The Header starts with "Hurry" and the PreHeader starts with "Get." Write your Header and PreHeader.
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Ms. Aminah and Ms. Zainab are sales associates of a leading insurance company in Oman, AXA Insurance. Their primary task is to directly sell the company product to prospects and customers through the phone. How would you describe the type of sales they are using?
a. Telemarketing b. Outside selling c. Inside selling
d. Email marketing
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The Opportunities and Challenges of Digital and E-Marketing
Question Content Area
INTRODUCTION: Are you on Facebook, Instagram, and Snapchat? Do you read online reviews of products and check for reviews of restaurants? You probably see the great marketing opportunities that exist online. What are your ideas about internet shopping and what are the pitfalls to avoid?
Question Content Area
INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).
Strongly Disagree
Disagree
Agree
Strongly Agree
Question
1. The internet provides opportunities for marketers to form interactive relationships with customers.
2. As digital communication technologies advance, they can target markets…
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Understanding the Promotion Tools of Advertising and Public Relations
Question Content Area
INTRODUCTION: Do you watch ads on television? Do you listen to ads on your favorite radio station? What about reading banner ads on Facebook? Advertisers and public relations personnel have many ways to inform and persuade the public about products, services, and social causes.
Question Content Area
INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).
Strongly Disagree
Disagree
Agree
Strongly Agree
Question
1. The advantage of newspaper advertising is that it reaches a large audience.
2. Even in the age of social media, television remains the most successful medium for…
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10
Discussion Question 1 - CLO 1, CLO 2 Closely distinguish between the general human communication and marketing communication: What are the similarities and the differences?
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Please, I need help with number one and two!
1. The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $1000 between digital advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on digital advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for digital advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure?
a. Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of…
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1. Public relations and advertising are interchangeable, as they both involve paid placement with a media organization.
Group of answer choices
True
False
2.While media relations is a primary function of PR, it is not the only function of PR. Which of the following is NOT a function of PR?
Group of answer choices
Social Media
Research and Strategic Planning
Marketing and Sales
Internal Communication
3. Who is commonly referred to as the "Father of Public Relations?"
Group of answer choices
Arthur Page
PT Barnum
Ivy Lee
Edward Bernays
please help with these questions
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Which of the following is NOT a factor in the changes occurring in today's marketing communications?
Question 28Answer
a.
Mass media no longer capture the majority of promotional budgets.
b.
Companies routinely invest millions of dollars in the mass media.
c.
Today's consumers are better informed about products and services
d.
Improvements in communication technologies are changing how companies and customers communicate with each other.
e.
Mass markets have fragmented, and marketers are shifting away from mass marketing.
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How does a company’s website relate to its overall brand identity?
a.
It is typically the first interaction a potential customer has with the company.
b.
The website landing page must include all the relevant brand identifiers: name, logo, slogan, etc.
c.
The website is the digital projection of the look, feel, and theme the company wants to communicate as its brand identity.
d.
It must be clear, consistent, and compelling to match the company’s overall IMC messaging.
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Instruction:
Paragraph must possess at least five statements with highlighted main points/idea by providing or supporting example/s.
Question:
What are the challenges and how can strategic marketing help small and medium-sized businesses face giant internet distribution companies?
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TASKS TO BE COMPLETED
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Make a:
1. BUSINESS NAME
2. TAGLINE
3. BRAND FASCINATION
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One of the goals in Communicating Bad News?
Select one:
a. Limit the scope
b. Define the main idea
c. Message clarity
d. Outline content
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Question Content Area
INTRODUCTION: Do you listen to the HP salesperson describing the company’s servers? Personal selling persuades customers to purchase products. Do you try buy-one-get-one-free sales? Do you visit social deal sites like Groupon? Sales promotion encourages product trial and purchase.
Question Content Area
INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).
Strongly Disagree
Disagree
Agree
Strongly Agree
Question
1. The sales force is directly responsible for generating the organization’s sales revenue.
2. Sales objectives should be stated in precise, measurable terms and specify…
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As we all know in today's business management and marketing world social media plays an instrumental part of the success (or failure) of a business or product.
a)What is a business or product that vou believe has done really well with their use of social media? Be sure to detail and cite.
b)What is a business or product that you believe has done poorly with their use of social media? Be sure to detail and cite.
Respond to one
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Question::::
If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500)
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Resource: The Practice of Public Relationstextbook,University Library, InternetSelect one of the following case studies located in The Practice of Public Relations.Walmart’s Bribery Shutdown, Chapter 3Rise and Fall of Queen Martha, Chapter 4Ronald McDonald’s Brush with Antisocial Media, Chapter 10Carnival Crisis Cruise, Chapter 17Answerand prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.Expand on the table/outline created in #1 and add: What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples. Answer in 260 to 350 words.How could the message…
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